:root{--paper:#F4EFE6;--paper-2:#EBE3D5;--ink:#1A1A1A;--ink-2:#55504A;--red:#E8452C;--line:#D9CFBF;--white:#FFFDF9;--yellow:#F5C542;--green:#2E8B57}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.6 ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit}
.wrap{max-width:72rem;margin:0 auto;padding:0 1.5rem}
.top{position:sticky;top:0;z-index:5;background:rgba(244,239,230,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:4rem}
.logo{font-weight:800;text-decoration:none;letter-spacing:-.02em;font-size:1.1rem}
.logo b{color:var(--red)}
.top nav a{margin-left:1.5rem;text-decoration:none;font-size:.95rem;color:var(--ink-2)}
.top nav a:hover{color:var(--ink)}
.hero{padding:6rem 0 4rem}
.eyebrow{display:inline-block;font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--red);margin-bottom:1.25rem}
h1{font-size:clamp(2.6rem,7vw,5.2rem);line-height:1.02;letter-spacing:-.035em;margin:0 0 1.5rem;max-width:15ch}
h1 em{font-style:normal;color:var(--red)}
.lede{font-size:1.25rem;color:var(--ink-2);max-width:38rem;margin:0 0 2rem}
.btns{display:flex;gap:.75rem;flex-wrap:wrap}
.btn{display:inline-block;padding:.85rem 1.4rem;border-radius:999px;text-decoration:none;font-weight:600;font-size:.95rem;border:1.5px solid var(--ink)}
.btn.solid{background:var(--ink);color:var(--paper)}
.btn.solid:hover{background:var(--red);border-color:var(--red)}
.btn:not(.solid):hover{background:var(--ink);color:var(--paper)}
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:1.25rem 0;font-size:.95rem;color:var(--ink-2)}
.strip .wrap{display:flex;gap:2.5rem;flex-wrap:wrap}
.strip span::before{content:"●";color:var(--red);margin-right:.5rem;font-size:.7rem;vertical-align:middle}
section{padding:5rem 0}
.sec-head{display:flex;justify-content:space-between;align-items:end;gap:2rem;margin-bottom:2.5rem;flex-wrap:wrap}
h2{font-size:clamp(1.9rem,4vw,2.8rem);line-height:1.1;letter-spacing:-.03em;margin:0}
.sec-head p{margin:0;color:var(--ink-2);max-width:26rem}
.case{display:grid;grid-template-columns:1.05fr 1fr;gap:3rem;align-items:center;background:var(--white);border:1px solid var(--line);border-radius:24px;padding:3rem;margin-bottom:2rem}
.case.flip .shot{order:2}
.case h3{font-size:2rem;letter-spacing:-.03em;line-height:1.1;margin:.25rem 0 1rem}
.case p{color:var(--ink-2);margin:0 0 1.25rem}
.tags{display:flex;flex-wrap:wrap;gap:.5rem;margin:0 0 1.5rem;padding:0;list-style:none}
.tags li{font-size:.8rem;font-weight:600;padding:.3rem .75rem;border-radius:999px;background:var(--paper);border:1px solid var(--line)}
.points{margin:0;padding:0;list-style:none}
.points li{padding:.6rem 0;border-top:1px solid var(--line);font-size:.95rem}
.points li b{color:var(--ink)}
.kind{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.shot{background:var(--paper-2);border-radius:18px;padding:2.5rem 1.5rem;display:flex;justify-content:center;align-items:center;min-height:26rem}
.phone{width:15.5rem;background:var(--white);border:8px solid var(--ink);border-radius:2.2rem;padding:1rem .9rem 1.2rem;box-shadow:0 20px 40px -18px rgba(0,0,0,.35)}
.ph-bar{display:flex;justify-content:space-between;align-items:center;margin-bottom:.9rem}
.ph-bar strong{font-size:.95rem;letter-spacing:-.02em}
.ph-right{display:flex;gap:.35rem;align-items:center}
.coin{font-size:.75rem;font-weight:700;background:var(--yellow);border-radius:999px;padding:.15rem .5rem}
.pj{background:var(--red);color:#fff;font-weight:800;font-size:.75rem;border-radius:6px;padding:.2rem .4rem}
.ph-tabs{display:flex;gap:.3rem;margin-bottom:.9rem}
.ph-tabs span{flex:1;text-align:center;font-size:.7rem;font-weight:700;padding:.35rem 0;border-radius:8px;background:var(--paper)}
.ph-tabs span.on{background:var(--ink);color:var(--paper)}
.sentence{background:var(--paper);border-radius:12px;padding:.9rem;font-size:1.05rem;font-weight:600;line-height:1.5;margin-bottom:.9rem}
.sentence mark{background:var(--yellow);border-radius:4px;padding:0 .15rem}
.shelf-label{font-size:.65rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);margin-bottom:.4rem}
.shelf{display:grid;grid-template-columns:repeat(3,1fr);gap:.4rem}
.shelf span{aspect-ratio:3/4;border-radius:6px;display:flex;align-items:center;justify-content:center;font-size:1.4rem}
.b1{background:#FBD9D2}.b2{background:#D6EAD9}.b3{background:#D8E2F5}
.chat{width:100%;max-width:22rem;display:flex;flex-direction:column;gap:.75rem;font-size:.88rem}
.msg{padding:.8rem 1rem;border-radius:16px;max-width:85%}
.msg.you{align-self:flex-end;background:var(--ink);color:var(--paper);border-bottom-right-radius:4px}
.msg.claude{align-self:flex-start;background:var(--white);border:1px solid var(--line);border-bottom-left-radius:4px}
.card{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:.9rem 1rem}
.card .row{display:flex;justify-content:space-between;align-items:center;font-weight:600}
.pill{font-size:.7rem;font-weight:700;padding:.15rem .55rem;border-radius:999px;background:var(--paper)}
.pill.live{background:var(--green);color:#fff}
.steps{display:flex;gap:.3rem;margin-top:.7rem;font-size:.68rem;font-family:ui-monospace,Menlo,monospace;flex-wrap:wrap}
.steps span{background:var(--paper);padding:.2rem .45rem;border-radius:5px}
.steps span.done{background:var(--ink);color:var(--paper)}
.services{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem}
.svc{border-top:3px solid var(--ink);padding-top:1.25rem}
.svc .n{font-size:.8rem;font-weight:700;color:var(--red)}
.svc h4{font-size:1.15rem;margin:.4rem 0 .5rem;letter-spacing:-.02em}
.svc p{margin:0;font-size:.93rem;color:var(--ink-2)}
.dark{background:var(--ink);color:var(--paper)}
.dark .sec-head p{color:#B5ADA2}
.duct{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#3A3632;border:1px solid #3A3632;border-radius:18px;overflow:hidden}
.duct div{background:var(--ink);padding:2rem 1.5rem}
.duct .l{font-size:3rem;font-weight:800;color:var(--red);line-height:1}
.duct h4{margin:.75rem 0 .4rem;font-size:1.1rem}
.duct p{margin:0;font-size:.92rem;color:#B5ADA2}
.cta{text-align:center;padding:6rem 0}
.cta h2{font-size:clamp(2.2rem,5vw,3.6rem);margin-bottom:1rem}
.cta p{color:var(--ink-2);margin:0 auto 2rem;max-width:32rem}
.cta .btns{justify-content:center}
footer{border-top:1px solid var(--line);padding:2rem 0;font-size:.85rem;color:var(--ink-2)}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem}
.page{padding:5rem 0 3rem;max-width:44rem}
.page p{font-size:1.1rem;color:var(--ink-2)}
@media (max-width:860px){.case{grid-template-columns:1fr;padding:1.5rem;gap:2rem}.case.flip .shot{order:0}.services,.duct{grid-template-columns:1fr 1fr}.hero{padding:4rem 0 3rem}.top nav a{margin-left:1rem}}
@media (max-width:520px){.services,.duct{grid-template-columns:1fr}.top nav a:not(:last-child){display:none}.shot{min-height:auto;padding:1.5rem 1rem}}
